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The Wild Coast
A journey over dirt roads, through the desert; discovering hidden coves and connections with nature. A new season of rugged utilitywear finds adventure on the Wild Coast of South Africa
-33.779, 19.359
Klipbokkop Mountain Reserve
10:02 AM
Rugged Summer
Mixing utilitywear with bright seasonal shades and classic Polo designs creates a fresh kind of summer style
“I promised myself I would show him a new way of looking at the world.”
“Dressing can be an adventure.”
33.434, 19.254
Brandvlei Dam
04:36 PM
-34.224, 18.838
Kogel Bay Beach
07:25 PM
Shot on Location: South Africa
Behind the scenes of Polo’s rugged adventure on the Wild Coast
Style Guide
History of an Icon
Born of necessity and built for utility, the twill field jacket was designed 80 years ago with duty in mind. Rugged details, such as snapped closures, roomy exterior pockets, and a zip front were purpose-built for functionality. Today, this timeless jacket pays homage to a modern lifestyle.
Snapped closures
Zip front
Exterior pockets
Reinforced elbows
Utility Inspired
“I have always loved clothes that were designed for a purpose—work clothes, uniforms, and the utility fabrics they were made of. They have an integrity to them.”
LOOK 1: For cruising in neutral
LOOK 2: For dreaming of adventure
LOOK 3: For meeting by chance
LOOK 4: For striding with purpose
LOOK 5: For riding to wander
Utility Layers
Inspired by surplus field jackets, the layers of the season are lightweight, rugged, and ready to wear anywhere
By the Cove
Swim shorts, sun-faded shirts, and easy layers that are perfect for a windswept coast
“There’s something older and wiser than us out there. You just need the eyes of a child to see it.”
5.75-Inch Traveler Classic Swim Trunk
5.75-Inch Traveler Classic Swim Trunk
5.75-Inch Traveler Classic Swim Trunk
“The sky. The earth. The rocks and trees. I want him to experience her beauty. The way we lived it.”
The Shops
Destinations for Polo style, from timeless classics to new collections
